About Aurtara
Aurtara is led by Chelsea Girvin who has extensive experience in consumer electronics and complex electromechanical devices - across all phases of company growth.
With a background spanning early-stage startups to global enterprises, I understand what it takes to move from strategy to execution in fast-paced, high-stakes environments. My consulting work is grounded in that operational depth - supporting product-driven teams with the clarity, structure, and leadership they need to scale with confidence.
I specialize in Chief of Staff support, operational excellence, and program leadership - partnering directly with founders and product-driven teams to navigate complexity and deliver high-quality products.
Previous Experience
Before launching Aurtara, prior roles spanned early-stage startups to global enterprises - bringing hands-on leadership in complex hardware programs, cross-functional execution, and organizational scaling.
Apple - Large Enterprise
Products: System level iMac, iMac Pro, Mac Pro & Accessories, Mac mini & iPad
Worked across multiple generations of system-level products, managing product development and launch across engineering, supply chain, and factory operations.
Peloton - Mid-Size Company, Hyper-Growth & Contraction Phase
Products: Connected fitness hardware & consumer electronics across all platforms - Bike, Tread, Row, Guide
Led programs across multiple platforms during fast growth, and helped drive operational clarity through organizational change and strategic re-prioritization.
Loop Earplugs - Scale-Up, <300 employees
Products: Passive earplugs & accessories
Supported Loop evolve from a brand-led DTC company into a hardware-capable organization. Led product development, sustainability, and operational excellence initiatives.
