About Aurtara

I’m Chelsea, the founder of Aurtara. I have spent my career building products in environments where the stakes are high, timelines move fast, and clarity matters. The experience below shaped how I support founders today.

Apple - Large Enterprise

• Products: System level iMac, iMac Pro, Mac Pro & Accessories, Mac mini & iPad

• Worked across multiple generations of system-level products, managing product development and launch across engineering, supply chain, and factory operations.

Peloton - Mid-Size Company, Hyper-Growth & Contraction Phase

• Products: Connected fitness hardware & consumer electronics across all platforms - Bike, Tread, Row, Guide

• As Director of Hardware Engineering Program Management, I led a global team that drove programs across multiple platforms and I helped drive operational clarity through organizational change and strategic reprioritization.

Loop Earplugs - Scale-Up, <300 employees

• Products: Passive earplugs & accessories

• As Director of Engineering Program Management, Sustainability, and Operational Excellence, I supported Loop evolve from a brand-led DTC company into a hardware-capable organization.